What is Guide London and where is it from?

Guide London is a British menswear brand founded in 1988, known for bold print shirts, polo shirts and jackets. It remains a family-run business today.

What is Guide London known for?

Guide London is best known for its bold print and patterned shirts, alongside polo shirts and blazer jackets, with a strong focus on detail and finish.

Where can I buy Guide London in the UK?

Baks Menswear stocks Guide London in-store in Westbourne, Bournemouth, and online with UK delivery.

What sizes does Guide London come in?

Guide London shirts and polos here typically run from Small to XXL. Ask in-store if you're between sizes.

How do I care for a Guide London print shirt?

Check the individual care label, since fabric blends vary across the range. Most print shirts benefit from a cooler wash to protect the print from fading.

Guide London

Guide London has been designing men's shirts and clothing since 1988, when founder Isaac established the brand in the UK. At Baks Menswear in Bournemouth, we stock Guide London's designer shirts, polo shirts and jackets, known for bold prints and sharp tailoring.

We stock Guide London because it does something most shirt brands don't: proper prints and patterns rather than another plain Oxford. It's a genuine British brand, not an import with a London name.

The range covers long sleeve print shirts, polo shirts, and blazer jackets, all cut with the detail-focused approach the brand built its name on. Sizes typically run from Small to XXL.

Guide London won the British Apparel Export Award in 1996, presented by Princess Anne, and remains a family-run business today under founder Isaac's sons.

If you want a shirt that stands out rather than blends in, this is where to start.