Guide London


      As a British brand where every detail matters, Guide London is dedicated to bringing you superb-quality, stylish men’s designer shirts and clothing.

      Crafted using the highest-quality materials, this luxurious collection of men’s designer clothes is perfect for adding style and sophistication to your wardrobe. From sharp-cut tailoring to superior shirts and on-trend polo shirts, Guide London knows how to design for a well-dressed man.

      The Guide London collection is now available at Baks Menswear in Bournemouth with everything from smart shirts to polo shirts and jackets to create a timeless look ideal for a casual look or special occasion.

      83 products

      Buy Online

      Shop at BAKS online to get Guide London shirts delivered to your home.

      Buy In-Store

      Visit us in-store to see our complete selection of Guide London styles in person and try them on.

      Give As A Gift

      A BAKS Gift Voucher gives the recipient the option to buy a Guide London shirt.

      Guide London and their brand ethos

      Guide London is a leading men's clothing brand that has been providing high-quality and stylish garments for over 35 years. With a strong emphasis on quality and attention to detail, the brand has established itself as a go-to destination for modern and sophisticated fashion.

      One of the key factors that sets Guide London apart from other brands in the market is their unwavering commitment to their brand ethos. They believe in creating timeless pieces that exude elegance and sophistication, while also ensuring comfort and practicality. This ethos is reflected in every aspect of their designs, from the choice of fabrics to the intricate details and finishing touches.

      The brand draws inspiration from classic British style, combining it with modern trends to create a unique and contemporary aesthetic. Each collection is carefully curated with an eye for detail, resulting in a range of versatile pieces that can be dressed up or down for any occasion.

      One of the core values at Guide London is their dedication to using only the finest fabrics sourced from around the world. From luxurious cottons and linens to premium wools, every fabric used by the brand undergoes rigorous testing to ensure durability and longevity. This not only guarantees superior quality but also contributes towards sustainable fashion practices.

      In addition to their exceptional craftsmanship, Guide London places great importance on ethical sourcing and manufacturing processes. The brand works closely with suppliers who adhere to fair labour practices, ensuring that all workers involved in the production process are treated fairly and paid ethically.

      At its core, Guide London stands for impeccable style combined with responsible business practices. Their passion for delivering high-quality products while maintaining ethical standards has earned them a loyal customer base across the globe.

      Whether you're looking for formal attire or casual wear with a touch of sophistication, Guide London's exquisite collection of men's clothing is sure to elevate your style. With their strong brand ethos, the brand continues to set the standard for timeless and ethical fashion in the industry.

      Elevate your style with Guide London pieces

      Guide London is a brand known for its exquisite collection of men's clothing that exudes sophistication and style. Whether you are dressing up for a formal event or looking to elevate your everyday look, incorporating Guide London pieces into your wardrobe can instantly transform your style game. Here are some tips on how to elevate your style with Guide London pieces.

      1. Invest in Quality Pieces: The first step to elevating your style with Guide London is to invest in quality pieces. The brand is known for its attention to detail, using high-quality fabrics and impeccable tailoring, making their clothes not only stylish but also long-lasting. Investing in quality pieces ensures that you have timeless and versatile items in your wardrobe that can be dressed up or down depending on the occasion.
      2. Mix and Match with Classic Pieces: A great way to elevate your style with Guide London is by mixing and matching their classic pieces with other items in your wardrobe. For example, you can pair a Guide London blazer with a plain white t-shirt and jeans for a smart-casual look or dress it up with tailored trousers and loafers for a more formal event. Mixing classic pieces from different styles allows you to create unique outfits while still maintaining the sophisticated aesthetic of the brand.
      3. Experiment with Prints: One of the standout features of Guide London's collection is their use of bold prints and patterns. Don't be afraid to experiment with these prints as they can add an extra touch of personality and fashion-forwardness to your outfit. However, it's important not to go overboard - choose one statement piece such as a printed shirt or blazer and keep the rest of the outfit simple.
      4. Itemise Your Outfit: Another tip for elevating your style with Guide London is itemising your outfit by paying attention to details such as accessories, shoes, and grooming. Adding a pocket square or cufflinks can instantly elevate an outfit from average to exceptional while investing in a good pair of shoes can make all the difference. Additionally, grooming plays a significant role in elevating your style, so make sure to keep your hair and beard well-groomed and pay attention to the overall presentation of your outfit.

        Guide London offers an exquisite collection of men's clothing that can elevate any man's style game. By investing in quality pieces, mixing and matching with classic items, experimenting with prints, and paying attention to details, you can effortlessly incorporate Guide London into your wardrobe and elevate your style to new heights.