How do I measure my shirt size?

Measure around the fullest part of your neck with a finger's width of room, then round up to the nearest half inch for your collar size. For sleeve length, measure from the centre of your back neck, over your shoulder, down to your wrist. If you're not sure, come into the Westbourne store and we'll measure you properly.

What is included in the Men's Shirts collection at Baks?

Long and short sleeve shirts in formal, smart casual and casual styles, from brands including Eterna, Guide London, Giordano, Remus Uomo, DG's Drifter and Douglas.

Which brands are featured, and where can I buy them?

We stock Eterna, Guide London, Giordano, Remus Uomo, DG's Drifter, Douglas and more, in-store in Westbourne, Bournemouth, and online with UK delivery.

What fit options are available in men's shirts?

Most brands come in both regular and slim fit, with a few offering a more generous comfort fit. Sizes typically run from Small to 4XL depending on the brand — ask in-store if you're between sizes.

How do I care for a smart casual shirt?

Check the label on each shirt, since care varies by fabric — some of our ranges (like Eterna) are non-iron, while cotton and linen shirts usually need a warm iron. We can advise in-store if you're unsure.

Men's Shirts

At Baks Menswear in Bournemouth, we stock men's shirts from more than a dozen brands, from Eterna and Guide London's smart designer prints to Giordano and DG's Drifter's everyday essentials. Whatever you're after, long sleeve for the office or short sleeve for summer, our Westbourne store carries sizes and fits that most menswear shops don't bother with. Come in and we'll help you find the right collar, cuff and fit before you buy.

Choosing a shirt is mostly about fit and occasion, not the label on the collar. We stock formal shirts for the office, smart casual options for the in-between days, and relaxed prints and checks for the weekend, so you're not stuck picking from one rail for every situation.

Our range covers Eterna's non-iron cotton, Guide London's bold prints, Giordano's everyday essentials, Remus Uomo's soft tailoring, and DG's Drifter and Douglas's easy-to-wear long and short sleeve styles. Sizes run from Small to 4XL depending on the brand, in both regular and slim cuts.

Come into the shop in Westbourne, Bournemouth, and one of the team will measure you properly rather than guess at a size — collar size and sleeve length both matter more than the label. Everything we stock is also available online with UK delivery.

If you're not sure what fits or which brand suits you, ask in-store. That's what we're there for.