Giordano is a global casualwear brand founded in Hong Kong in 1981, known for well-made shirts at a fair price. The name sounds Italian by design rather than by heritage, but the shirts themselves are straightforward: classic cuts, dependable fabrics and a colour range that covers both the office and the weekend. At Baks Menswear in Bournemouth, we stock Giordano's long and short sleeve shirts across sizes S to XXL.
We stock Giordano because it does the basics properly, without the price tag of a bigger name. Founder Jimmy Lai built the brand in Hong Kong in 1981 around exactly that idea: good quality essentials, made and priced sensibly.
The range here runs from plain Oxfords and poplins through to checks and stripes, in regular and slim cuts, with both long and short sleeve options depending on the season.
The name suggests Italian tailoring, but Giordano is a Hong Kong company through and through, now trading in more than 30 countries. It's grown from a single store in 1981 into one of Asia's biggest casualwear retailers, built on the same idea it started with: keep the essentials simple and the quality consistent.
If you want a shirt that does its job without a fuss or a big price tag, this is where to look.
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